American shapewear and loungewear brand known for its minimalist style and inclusive approach to sizing and skin tones.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2019 by Kim Kardashian, Emma Grede, and Jens Grede, SKIMS is a solutions-oriented brand that has redefined the shapewear and loungewear market. Born from Kardashian’s personal search for undergarments that offered the right support, comfort, and skin tone match, the brand launched with a focus on body positivity and inclusivity. Its core collections feature technically constructed shapewear, bodysuits, and underwear that stretch to enhance curves, offered in a wide spectrum of sizes from XXS to 4X and a palette of neutral shades.
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$27.00
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$18.00
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An exclusive deep dive into SKIMS' major retail expansion, including the opening of its Fifth Avenue flagship, the success of The North Face collaboration, and the brand's evolution from shapewear to a full apparel powerhouse.

A profile on co-founder Emma Grede detailing the brand's origin story, specifically the pivotal cold call to Kris Jenner that launched the partnership, and her vision for inclusive sizing.
An in-depth interview with Emma Grede exploring her leadership style, the 'audacity' required to build a multi-billion dollar empire, and her role as the operational force behind the Kardashians' business ventures.
A look into the leadership dynamics between co-founders and married couple Emma and Jens Grede, revealing how their contrasting work styles drive the brand's strategic decisions.