Italian fashion label known for its brightly colored, playful ready-to-wear with a quirky, feminine style.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2006 by Diego Dossola and Viola Baragiola, ULTRA'CHIC is a Milanese fashion label that grew from an unexpected start. The brand's journey began when the two friends, both from families in publishing and knitwear, created a series of tongue-in-cheek football scarves for Italy's top clubs. Their immediate success led to a full ready-to-wear collection for women, characterized by vibrant prints, vivid colors, and a fresh, quirky touch. Dossola, as creative director, infuses the collections with a feminine, rock-inspired edge, drawing inspiration from art and beauty.