ultracor

Founded in 2014 by fashion industry veteran Asha Kai and her partner Michael Ball, Ultracor is a luxury activewear brand based in Los Angeles. It was created to fill a gap in the market for performance-driven apparel that merges high-fashion aesthetics with technical innovation. The brand is recognized for its use of patented technologies, including built-in shapewear and Compression 360™ fabric, designed to sculpt the body, improve performance, and reduce recovery time. Ultracor’s signature style features bold, saturated colors and distinctive prints, such as its iconic star motifs, often applied with advanced digital printing and laser-cutting techniques.\n\nCentral to Ultracor's identity is its commitment to sustainability. The company operates on a vertical, made-to-order model, with all design and manufacturing handled in-house in the United States. This approach eliminates overproduction and reduces waste, as every garment is created only after an order is placed. The brand also uses water-free digital printing and ethically sourced materials to minimize its environmental footprint. Worn by celebrities like Emma Roberts and Hillary Duff, Ultracor targets a fashion-forward audience that values both high-performance gear and a distinct, modern style for activities ranging from high-impact training to everyday athleisure.