Milan-based luxury house known for its cinematic, character-driven tailoring and relaxed, 80s-inspired masculinity.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2009 by Turkish designer Umit Benan, this Milan-based label is a study in character-driven luxury. A former filmmaker, Benan approaches each collection like a movie script, casting "real" men in narratives that blend 80s masculine archetypes with a relaxed, sartorial ease. The brand is renowned for its "B+" line—a collection of uncompromising investment pieces like double-breasted cashmere coats and silk-blend suits—crafted by legendary Italian manufacturers such as Caruso.