uncommon james

Founded in 2017 by television personality-turned-entrepreneur Kristin Cavallari, Uncommon James began with a collection of accessible jewelry designed for women on the go. The brand translates Cavallari's signature effortless and sophisticated style into timeless, layerable pieces intended for everyday wear, from dainty necklaces and rings to simple, modern hoops. What started with jewelry quickly expanded into a broader lifestyle offering, including a line of clean skincare and fragrance called Uncommon Beauty, a home collection featuring candles and kitchenware, and a children's apparel line, Little James. The company, which Cavallari self-funded, grew rapidly from a small operation run out of her house to a multi-channel business with several brick-and-mortar stores in cities like Nashville and Chicago. The brand’s aesthetic is rooted in creating simple, versatile, and stylish staples that can be mixed and matched. Its growth was significantly amplified by the founder's social media presence and the reality series 'Very Cavallari,' which documented the company's early journey and cemented its connection to Cavallari's personal brand.