under armour

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour originated from a simple need: a shirt that wouldn't hold sweat. Plank, frustrated with heavy, sweat-soaked cotton, developed a moisture-wicking synthetic fabric from his grandmother's basement in Washington, D.C.. This innovation led to the creation of performance apparel engineered to keep athletes cool, dry, and light. The brand’s initial products, like the HeatGear t-shirt, quickly gained traction among college and professional athletes, establishing its reputation for technical function and a hard-working, underdog spirit.

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