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undergold

Colombian streetwear brand known for its heavyweight cotton basics, boxy silhouettes, and luxury-inspired urban aesthetic.

ORIGIN

Colombia

PRICE TIER

contemporary

Founded in 2016 in Medellín, Colombia, by Simón and Mateo Bermúdez, Undergold has rapidly emerged as a leading force in Latin American streetwear. Born from a desire to blend urban culture with luxury aesthetics, the brand draws inspiration from music, sports, and the concept of the "higher self." Undergold is recognized for its premium approach to everyday staples, utilizing heavyweight 100% cotton and high-quality materials sourced and produced locally in Colombia.

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