Colombian streetwear brand known for its heavyweight cotton basics, boxy silhouettes, and luxury-inspired urban aesthetic.
ORIGIN
Colombia
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2016 in Medellín, Colombia, by Simón and Mateo Bermúdez, Undergold has rapidly emerged as a leading force in Latin American streetwear. Born from a desire to blend urban culture with luxury aesthetics, the brand draws inspiration from music, sports, and the concept of the "higher self." Undergold is recognized for its premium approach to everyday staples, utilizing heavyweight 100% cotton and high-quality materials sourced and produced locally in Colombia.

Undergold partners with Garcias for the 'Santa Unión' collection, blending maximalist streetwear with spiritual aesthetics, presented at Colombiamoda.

Founders Simón and Mateo Bermúdez share the launch story of Undergold, detailing its evolution from a university project to an international streetwear brand.
Led by the Bermúdez brothers, the Colombian streetwear label outlines its international expansion vision and retail strategy for new global markets.

Undergold's creative director Simón Bermúdez discusses the brand's milestone runway show at Colombiamoda in collaboration with Johnnie Walker.

A profile on founder Simón Bermúdez as he prepares to showcase Undergold's streetwear vision at the closing runway of Colombiamoda.