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underoutfit

US-based intimates brand known for its wire-free, comfort-driven bras and signature 180-day wear trial.

ORIGIN

United States

PRICE TIER

affordable

Founded in 2020 by a team of industry veterans with decades of experience designing for major lingerie labels, Underoutfit is a US-based intimates brand built entirely around functional comfort. The founders leveraged their technical background to engineer wire-free bras, underwear, and shapewear that prioritize all-day wearability over traditional fitting-room aesthetics. The brand’s core product lines feature soft, breathable fabrics, patented CradleLift™ support technology, and stable sewn-in foam pads that eliminate the need for constant adjustment. Designed for women seeking relief from digging straps and restrictive underwires, the pieces are rendered in flexible materials that adapt to the body's natural shape.

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