Size-inclusive contemporary label known for its engineered fit, premium basics, and revolutionary approach to sizing.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2015 by Polina Veksler and Alexandra Waldman in the United States, Universal Standard was born from a desire to create a fashion landscape where size is irrelevant. The founders, frustrated by the lack of premium clothing options for women above a size 12, launched the brand with an eight-piece collection that prioritized fit and fabric over traditional sizing formulas.