A revolutionary American fashion brand offering high-quality, modern essentials engineered for an inclusive size range of 00–40.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2015 by Polina Veksler and former fashion journalist Alexandra Waldman, Universal Standard was created to challenge the fashion industry's exclusionary sizing norms. The New York-based brand pioneers the concept of “fashion freedom,” offering a complete collection of modern, elevated essentials in sizes 00 to 40. Its core philosophy is that style should be the only filter, not size, allowing all women to shop from the same collection. The brand is known for its investment in high-quality materials—like premium Peruvian cotton and engineered denim—and a meticulous fit process where every garment is individually engineered and tested on models of every size.