Collegiate lifestyle brand known for its iconic burnt orange apparel and heritage-driven Texas Longhorns merchandise.
ORIGIN
United States
PRICE TIER
mid
SPECIALIZATION
UNISEX
Founded in 1883 in Austin, Texas, the University of Texas has evolved its collegiate merchandise into a formidable lifestyle and apparel brand. Rooted in the rich cultural heritage of the American Southwest and the university's storied athletic legacy, the brand is instantly recognizable by its signature burnt orange and white color palette—a distinctive choice that dates back to 1885. The University Co-op, established in 1896, serves as the central hub for this expansive merchandise ecosystem, operating as a non-profit where proceeds fund student scholarships.