unlabel

Founded in 2012 by former fashion buyer Ina Gaižauskienė, Unlabel is a Vilnius-based brand born from a desire to explore the rich world of fabrics. With a philosophy of “Northern city, simplified style,” the brand creates beautifully crafted, poetically minded garments for women and girls who appreciate timeless design over fleeting trends. Materiality is the starting point for every collection, resulting in pieces with clean lines and a neutral color palette that are made to be versatile, easily transitioning from day to night and from the office to home. Unlabel is committed to crafting enduring pieces using sustainably sourced fabrics, including vegan leather, and prioritizes local production in Vilnius to support its community and minimize its environmental impact. The collections for women and girls often share the same silhouettes and fabrics, creating a thoughtful connection between generations. The brand’s focus is not on logos or hype, but on creating real, effortless, and intentional clothing for those who know their own style.