unna

Founded in Stockholm by John-Ruben Holtback, a fashion designer who turned to running after a health scare, UNNA is a running brand that prioritizes well-being over competition. The brand’s name, a Swedish phrase for “treat yourself,” reflects its core mission: to inspire joy in movement. UNNA creates activewear that blends functional, high-performance materials with playful, fashion-forward designs, moving seamlessly from a run to a coffee shop. The collections for men and women feature items like lightweight jackets, graphic tees, and shorts made with a sustainable focus, utilizing recycled fabrics like Econyl, GOTS-certified organic cotton, and RWS-certified wool.

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