South Korean haircare brand known for its high-performance, protein-rich formulas designed to achieve sleek glass hair.
ORIGIN
South Korea
PRICE TIER
mid
Founded in 2021 in South Korea by the Dr.FORHAIR group, UNOVE has rapidly become a dominant force in the K-beauty haircare space. Driven by the philosophy that haircare should be as innovative and thoughtful as skincare, the brand utilizes high-concentration protein technology and micro-proteins to repair damaged cuticles from the inside out. UNOVE is best known for its Deep Damage Treatment EX, a viral protein mask that has achieved cult status for its ability to transform bleached, permed, or heat-damaged hair into the sleek, glossy "glass hair" favored by Korean celebrities.