Los Angeles-based label known for its deconstructed luxury streetwear and rebellious, craft-focused approach to wardrobe staples.
ORIGIN
USA
PRICE TIER
luxury
Launched in Los Angeles in 2015 by French designer Ben Taverniti, Unravel Project emerged with the mission to destroy and rebuild. A former creative director for Hudson Jeans and consultant for Jeremy Scott, Taverniti applies a deconstructionist method to create defiantly raw and edgy luxury streetwear. The brand quickly gained notoriety for its distressed materials, lace-up details, and reworked silhouettes, particularly in leather, denim, and jersey. Core pieces include intricately disassembled bomber jackets, inside-out jeans, and slouchy hoodies that blend a rebellious, anti-commercial spirit with the precision of Italian craftsmanship.