Australian fashion house known for its luxurious vegan furs and pioneering role in ethical, cruelty-free outerwear.
ORIGIN
Australia
PRICE TIER
premium
Launched in 2011 from Melbourne, Australia, Unreal Fur was founded to challenge the fashion industry’s reliance on animal products. As a family-owned label and a leader in the global ethical fashion movement, its mission is to create high-quality, cruelty-free garments that prove faux fur can be as luxurious and desirable as the real thing. The brand is a proud partner of PETA and has been recognized with awards for its vegan designs and commitment to animal welfare. Core products consist of sumptuously soft faux fur coats, jackets, and accessories in both timeless and playful, contemporary silhouettes.