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Founded in 1994 by the Japanese apparel conglomerate World Co., Ltd., UNTITLED was launched as a core SPA (Specialty store retailer of Private label Apparel) brand aimed at career-driven women. The brand is rooted in the concept of 'clothes that let you express yourself freely,' offering a versatile wardrobe that balances timeless basics with subtle, contemporary trends. UNTITLED focuses on high-quality, comfortable garments designed to flatter the body without feeling restrictive or overly formal. The brand quickly established itself as a reliable destination for professional attire, building a loyal customer base across Japan through its extensive retail network.

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