Los Angeles-based streetwear label known for its cheeky pop-culture graphics and nostalgic 90s aesthetic.
ORIGIN
Canada
PRICE TIER
contemporary
Founded in 2006 in Toronto by Cameron Wilson and Chloe Sam-Mcgrath, Untitled & Co began as a photo project before evolving into a cult streetwear label. Now based in Los Angeles, the brand merges red carpet silhouettes with chaos and pop iconography, creating a distinct aesthetic that juxtaposes the vulgarity of 90s music and movies with humorous slogans. Early on, the label gained viral momentum through its colorful printed sweaters and statement pieces, attracting a celebrity fan base that included Diplo and Perez Hilton.