American apparel brand known for its signature shirts designed to be worn untucked.
ORIGIN
USA
PRICE TIER
premium
Founded in 2010 by Chris Riccobono, who sought to solve the personal frustration of finding shirts that looked sharp untucked, Untuckit carved a niche in the men's casual wear market. The New York-based brand engineered a solution: a shirt with a contoured hemline and a 'just-right' length, providing a clean, polished look without a tuck. This simple but resonant concept quickly found its audience among men seeking a reliable solution for smart-casual dressing. Initially a direct-to-consumer online business, Untuckit's growth was fueled by customer demand for a tangible experience, leading to the opening of its first brick-and-mortar store in SoHo in 2015.