New York-based streetwear boutique founded by Fat Joe, known for curated sneakers and hip-hop cultural ties.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2016 in Washington Heights, New York, by hip-hop artist Fat Joe, UP NYC is a premier sneaker and streetwear boutique. Rooted in the city's vibrant hip-hop and sneaker culture, the store was created to give the local community access to coveted footwear and exclusive releases. Fat Joe, a veteran rapper with deep ties to New York's street culture, envisioned the space as both a retail destination and a cultural hub, even incorporating a sneaker museum featuring rare player exclusives from athletes and celebrities.