Indian contemporary label known for its minimalist tailoring, seasonless wardrobe staples, and mindfully crafted small-batch production.
ORIGIN
India
PRICE TIER
contemporary
Founded in India by Arunima Sahni Vig, URA is a contemporary women's fashion label born out of a desire to create seasonless, mindfully crafted wardrobe staples. Drawing from her family's background in fashion manufacturing, Vig established the brand during the pandemic to offer an alternative to fast fashion, focusing on enduring quality over quantity.