Korean skincare brand founded by an aromatherapist, known for its use of natural and organic ingredients.
ORIGIN
South Korea
PRICE TIER
premium
SPECIALIZATION
WOMEN
Urang, which stands for Ultimate Radiance and Natural Glow, is a Korean skincare brand founded in 2016 by Jina Lee, a holistic aromatherapist. The brand was born out of Lee's desire to create safe and effective products for her family, who have atopic and sensitive skin. Urang is known for its commitment to using high-quality, natural, and organic ingredients, with many of its products being vegan and cruelty-free. The brand's philosophy is rooted in honesty and consciousness, focusing on creating gentle yet potent formulas.
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An interview with founder Jina Lee, covering the brand's origin story, the meaning behind the name 'Urang', her product philosophy, and future plans for the company.

A follow-up interview with founder Jina Lee discussing the brand's growth, lessons learned in the business, and the development process for new products like the Cica, Yuja, and Blue Power ampoules.

A detailed early-stage interview with founder Jina Lee about the personal motivation for starting Urang, her philosophy on sourcing natural and organic ingredients, and her personal skincare routine.