urban daizy

Founded in 2016 in Orange County, California, by Jinny Lee—a fashion industry veteran with three decades of experience in women’s apparel—Urban Daizy is a wholesale-only label designed specifically for independent boutiques. Rooted in a deep understanding of the boutique customer, the brand focuses on delivering accessible, trend-conscious pieces that balance comfort with feminine styling. The core product lines encompass relaxed knitwear, matching sets, and everyday bottoms, often infused with subtle boho and Western influences.

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