Accessible clean beauty brand known for its plant-powered skincare, haircare, and global water conservation initiatives.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2009 in Plano, Texas, by husband-and-wife team Psyche and Vontoba Terry, Urban Hydration emerged from a personal need for accessible, clean body care. The brand is rooted in a barrier-first approach to moisture, utilizing plant-based actives like aloe vera, castor oil, and shea butter to create effective, gentle formulas. Urban Hydration offers a comprehensive range of skincare, haircare, and body care designed for diverse textures and skin types, focusing on soothing hydration and restorative daily routines. The brand’s product lines feature lightweight gel moisturizers, rich night creams, and detangling hair sprays that prioritize comfort and manageability.