urban muse

Founded in 2016 by Turkish sisters Güler and Gülden Erdem, Urban Muse is an Istanbul-based contemporary label focused on refined occasionwear and elevated daily dressing. Drawing inspiration from their mother, who boldly established her own atelier when female business ownership was rare in her family, the founders set out to create a brand that merges thoughtful design with accessible elegance. The label is defined by its minimal yet feminine aesthetic, offering pieces that seamlessly transition from day to night.

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