Vermont-based skincare brand known for its forest-infused, gender-neutral formulas and an active, outdoors-inspired approach to wellness.
ORIGIN
USA
PRICE TIER
premium
Founded in 2010 by Oliver Sweatman and Emily Doyle, Ursa Major is a Vermont-based skincare brand born from a desire for a healthier, outdoors-oriented lifestyle. After leaving New York City, the founders—a former grooming brand entrepreneur and a beauty industry sales veteran—developed a line of “supernatural” essentials they could both use. The brand’s identity is rooted in simplicity and performance, offering potent, forest-infused formulas for those who prefer a low-maintenance but effective routine. Core products like the Fantastic Face Wash and Golden Hour Recovery Cream have gained a loyal following for their clean ingredients and sublime textures.