French-Congolese skincare brand known for its melanin-focused formulas and natural, science-backed ingredients sourced from Africa.
ORIGIN
France
PRICE TIER
premium
Founded in 2021 by former Miss Congo Natacha Paugam, Ustawi is a French-Congolese skincare brand dedicated to the specific needs of melanin-rich skin. Inspired by her own struggles with hyperpigmentation and a desire to reconnect with her African heritage, Paugam developed the brand using traditional family recipes and natural ingredients sourced from the continent, such as baobab fruit, myrtle leaf, and red clay. The brand's name, which means "well-being" in Swahili, reflects its holistic approach to beauty and self-care.