British jewellery house known for its modern Art Deco-inspired designs and accessible, demi-fine positioning.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2013 by British designer Laura Vann, the brand initially launched as V Jewellery to fill a gap between disposable fast-fashion and inaccessible fine jewellery. Drawing on her family's decades of experience in the industry, Vann established a signature style rooted in Art Deco aesthetics, creating timeless pieces designed for longevity. The brand primarily uses recycled sterling silver for its demi-fine collections, which are produced by a long-standing, family-run manufacturing partner. In addition, it offers fine and bespoke services, with solid gold and platinum pieces handcrafted in Birmingham's historic Jewellery Quarter.