v4k

Founded in 2020 by designer Viktoria Masalova, V4K is an independent slow-fashion label shaped between Tbilisi, Georgia, and the founder’s hometown of Kuibyshev. Rooted in a deeply personal approach to design, the brand is built around artisanal craftsmanship, with its signature knitwear produced by a small community of women in Kuibyshev. This dedication to handwork ensures that each piece retains a unique, tactile energy.

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