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v4k

Independent slow-fashion label known for its sensual, artisanal knitwear and use of deadstock fabrics.

ORIGIN

Georgia

PRICE TIER

contemporary

Founded in 2020 by designer Viktoria Masalova, V4K is an independent slow-fashion label shaped between Tbilisi, Georgia, and the founder’s hometown of Kuibyshev. Rooted in a deeply personal approach to design, the brand is built around artisanal craftsmanship, with its signature knitwear produced by a small community of women in Kuibyshev. This dedication to handwork ensures that each piece retains a unique, tactile energy.

Featured Items

Shorts Almost in Pink

Shorts Almost in Pink

$95.00

Cardigan “Granny’s Knit”

Cardigan “Granny’s Knit”

$231.00

Shorts Almost in Gray + Black

Shorts Almost in Gray + Black

$95.00

Cardigan “Granny’s Knit” Beige

Cardigan “Granny’s Knit” Beige

$231.00

Cardigan Maple

Cardigan Maple

$125.00

Cardigan “Embrace” Black

Cardigan “Embrace” Black

$354.00

Top Sea Beige

Top Sea Beige

$96.00

Big Tote “Mother’s bag” Green

Big Tote “Mother’s bag” Green

$300.00