v°73

Founded in 2011 by designer and painter Elisabetta Armellin, V°73 is an Italian fashion brand specializing in women's bags, accessories, and footwear. The name itself is a tribute to its origins, with "V" for Venice and "73" for Armellin's birth year. Drawing inspiration from the city's architecture, colors, and artisanal heritage, the brand first gained global recognition with its "Must" bag, a canvas tote featuring a trompe-l'œil print that playfully mimics the look of a luxury leather bag. This blend of high-fashion aesthetics with accessible materials defines the brand's core identity.

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