vain
Finnish premium label known for its signature heart motif, upcycled materials, and dark, subculture-inspired design.
ORIGIN
Finland
PRICE TIER
premium
Founded in 2022 by creative director Jimi Vain and CEO Roope Reinola in Helsinki, VAIN is a Finnish premium fashion label that explores the aesthetics of love and human connection through a dark, subcultural lens. The brand quickly gained global notoriety following a viral collaboration that transformed old McDonald’s staff uniforms into a high-fashion collection, establishing its reputation for subversive upcycling.
Featured Items
Blood Spill Hoodie
$115.00$190.00
Hoodie Vest
$80.00$155.00
ID Leather Bracelet Black
$30.00$45.00
ruffle-trimmed graphic-print T-shirt
$144.00
RUFFLE T-SHIRT / RED
$40.00$135.00
Elias T-Shirt Black
$70.00$115.00
lighter holder keyring
$92.00
<3 CAP DUSTY WHITE / DUSTY WHT
$29.00$96.00
Blood Spill Hoodie
$115.00$190.00
Hoodie Vest
$80.00$155.00
ID Leather Bracelet Black
$30.00$45.00
ruffle-trimmed graphic-print T-shirt
$144.00
RUFFLE T-SHIRT / RED
$40.00$135.00
Elias T-Shirt Black
$70.00$115.00
lighter holder keyring
$92.00
<3 CAP DUSTY WHITE / DUSTY WHT
$29.00$96.00