French ready-to-wear brand known for its bohemian-chic resort wear and artisanal, travel-inspired embroidery.
ORIGIN
France
PRICE TIER
premium
Founded in 2013 by French designer Valérie Khalfon, the brand was established after her fifteen-year career as an artistic director for various Parisian ready-to-wear labels. The brand is centered on the concept of "l'art de vivre à la plage" (the art of beachside living), translating a free-spirited, bohemian-chic style into feminine and romantic resort wear. Collections are defined by their use of natural materials, intricate embroidery, and artisanal or ethnic-inspired prints, reflecting a travel-oriented aesthetic.