A mindful luxury fragrance house from the US, known for its sustainable, fair-trade oils and experiential, intention-based olfactory rituals.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2021 by former beauty editor Kim-Van Dang and her husband, sommelier-trained Anthony Roberts, Van Dang Fragrances is a mindful, sustainable luxury brand based in the United States. Dang, a longtime beauty director at publications like InStyle and Women's Wear Daily, drew upon her Vietnamese heritage and extensive industry experience to create a collection rooted in intention and ritual. The brand's mantra, "be in the now," is reflected in its experiential approach to scent, which includes perfumes, candles, diffusers, and unique crystal meditation sets.