New York-based denim brand offering trend-forward, size-inclusive jeans and casual apparel at an accessible price point.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2002 by Mark Levy in New York City, Vanilla Star is a denim-focused apparel brand catering to juniors, missy, and plus-size categories. Built on the premise of delivering trend-forward casualwear at an accessible price point, the brand has established a steady presence in major department stores and mass retailers. Vanilla Star’s core product lines revolve around versatile denim silhouettes, ranging from classic skinny jeans and wide-leg cuts to ultra-cozy pull-on pants and distressed shorts. The aesthetic leans heavily into everyday comfort with playful, bohemian-inspired details such as embroidered accents, crochet trims, and relaxed fits.