NYC-based lifestyle label known for its genderless jewelry, healing stones, and designs rooted in hip-hop culture.
ORIGIN
USA
PRICE TIER
premium
Launched in November 2020 by Tanzanian-German creative director Julia Lang, VEERT is a New York-based lifestyle brand challenging traditional design norms. The name, a play on the French word for green ("vert"), reflects the founder's personal connection to the color, which symbolizes healing and hope and is a recurring element in the collections. VEERT gained initial praise for its gender-neutral jewelry that merges elevated aesthetics with spiritual elements, frequently incorporating healing stones like green onyx and malachite alongside freshwater pearls. The brand's pieces are crafted from materials such as 18k gold vermeil and recycled 925 silver.