Canadian beauty brand known for its innovative, handmade false eyelashes designed for approachable, everyday wear.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2011 by Mabel Lee, a Toronto university student who sought a better alternative to uncomfortable, synthetic lashes, Velour Beauty pioneered the luxury lash market. What began as a dorm-room project quickly gained a cult following, famously earning a coveted spot in Beyoncé's makeup kit. The brand is built on making false lashes accessible and easy to use for everyone, from beginners to experts, with a focus on high-quality, comfortable materials. Velour offers a wide range of handcrafted styles, from natural and wispy to full and glamorous, using innovative materials like vegan mink, silk, and plant-based hemp fibers.