American heritage sportswear brand known for its vintage-inspired, tubular-knit t-shirts and classic made-in-USA construction.
ORIGIN
United States
PRICE TIER
premium
Founded in 1932 in Cincinnati, Ohio, Velva Sheen began as a manufacturer of sweatshirts and t-shirts for American colleges, camps, and the United States Armed Forces. The brand became a staple of mid-century American sportswear, renowned for its durable construction and custom-printed basics. After a quieter period in the 1990s, the label was acquired by the Japanese Topwin Corporation in 2009, which revived the brand with a strict dedication to its original manufacturing techniques.