velva sheen

Founded in 1932 in Cincinnati, Ohio, Velva Sheen began as a manufacturer of sweatshirts and t-shirts for American colleges, camps, and the United States Armed Forces. The brand became a staple of mid-century American sportswear, renowned for its durable construction and custom-printed basics. After a quieter period in the 1990s, the label was acquired by the Japanese Topwin Corporation in 2009, which revived the brand with a strict dedication to its original manufacturing techniques.

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