An Austin-born haircare brand offering salon-quality, cruelty-free formulas for all hair types at an accessible price.
ORIGIN
United States
PRICE TIER
contemporary
Founded in an Austin barbershop in 2011, Verb was created by stylists to bridge the gap between mass-market and high-end haircare. The brand’s philosophy is rooted in providing easy-to-use, effective products at a simple, accessible price point for everyone. All of Verb’s formulas are color-safe, vegan, PETA-certified cruelty-free, and made without parabens, gluten, or harmful sulfates. The brand is widely known for its award-winning Ghost™ collection, particularly the weightless Ghost™ Oil, which uses moringa oil to combat frizz and add shine without weighing down fine hair.