Iconic American jeweler founded by a Sicilian duke, known for its bold, nature-inspired designs and storied high-society heritage.
ORIGIN
USA
PRICE TIER
luxury
Verdura was established in New York in 1939 by Duke Fulco di Verdura, an Italian aristocrat who leveraged his noble sensibilities and artistic vision to redefine American high jewelry. His career ignited in Paris, where he designed the revolutionary Maltese Cross cuffs for Coco Chanel, a creation that captured his signature blend of Byzantine and Renaissance influences with a modern flair. Upon opening his Fifth Avenue salon, with backing from friends like Cole Porter and Vincent Astor, Verdura introduced a new language of adornment that was bold, colorful, and deeply connected to the natural world. He famously transformed seashells into precious objects by studding them with gems and was the first to champion the use of yellow gold and vibrant colored stones for everyday wear.