California-based haircare label known for its salon-grade formulations and minimalist, science-backed approach to daily styling.
ORIGIN
USA
PRICE TIER
premium
Founded in 2025 in Del Mar, California, Vero Lineage is a modern haircare label born from the professional expertise of stylist and Equo salon owner Linda Gatt. Rooted in the philosophy that "healthy hair is the ultimate luxury," the brand bridges the gap between the salon chair and the home vanity with a focused collection of high-performance essentials. Gatt, whose background as a working stylist directly informs every formulation, designed the line to deliver professional-grade results through a minimalist, science-backed lens.