veronica beard

Founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the brand emerged from a desire to create a modern uniform for multitasking women. With backgrounds in finance and fashion respectively, the duo identified a gap in the market for clothing that was both chic and functional. The brand’s breakthrough piece, the Dickey Jacket, is a tailored blazer with interchangeable zip-in inserts that offers a layered look without the bulk. This single item encapsulated their design philosophy of creating versatile, foundational pieces for a woman's wardrobe.

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