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versed

Los Angeles-based clean skincare brand offering affordable, results-driven formulas developed with community input.

ORIGIN

USA

PRICE TIER

affordable

Launched in 2019 by Katherine Power, the founder of Who What Wear, Versed was created to fill a gap in the beauty market for clean, effective, and affordable skincare. The Los Angeles-based brand operates on a community-first principle, leveraging data and feedback from millions of consumers to develop products that address common concerns like dullness, aging, and acne. Its core philosophy is to make skincare less complicated, offering straightforward, vegan, and cruelty-free formulas that are free from over 1,350 toxins, including parabens and sulfates, adhering to strict European Union standards.

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