veryrare

Founded in 2020 by French artist and designer Raf Reyes, VERYRARE (often stylized as VERYRARE c/o Raf Reyes) operates at the intersection of streetwear and fine art. A former Royal College of Art student, Reyes approaches fashion as a blank canvas, creating what he terms 'artwear.' The Paris-based label is defined by its ultra-limited production runs, with many drops numbered up to just 21 pieces to ensure exclusivity and collectibility.

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