Premium activewear brand by Adriene Mishler focused on intentional movement, ethical production, and minimalist design.
ORIGIN
United States
PRICE TIER
premium
Founded in 2026 by Adriene Mishler—the creator behind the massively popular Yoga With Adriene—VETA is a premium activewear and movement brand rooted in intentional living. Mishler, a prominent figure in the global wellness community, launched the brand to counter the fast-fashion activewear cycle, emphasizing a philosophy of fewer, better-made pieces. The debut capsule collection features minimalist, low-to-moderate impact movement wear, including soft leggings, biker shorts, and bralettes designed for yoga, Pilates, and daily life. VETA distinguishes itself through a strong commitment to ethical manufacturing, partnering with a facility in Sri Lanka that provides fair wages, healthcare, and education to its workers.