American lingerie and beauty retailer known for its signature push-up bras, fragrances, and cultural influence.
ORIGIN
United States
PRICE TIER
mid
Founded in 1977 in San Francisco by Roy Raymond, Victoria's Secret was originally conceived to create a comfortable, upscale environment for men shopping for lingerie. Acquired by Les Wexner in 1982, the brand rapidly expanded into a global powerhouse, transforming intimate apparel from a functional necessity into a highly visible fashion category. Victoria's Secret is best known for its signature push-up bras, matching panty sets, and extensive beauty portfolio, which includes iconic fine fragrances and body mists. The brand's aesthetic has historically centered on high-glamour and fantasy, famously cemented by its annual fashion shows and supermodel "Angels."