Los Angeles-based jewelry brand known for its handmade, gender-fluid pieces and bold streetwear aesthetic.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2011 by Rhianna Cooper, VidaKush is a Los Angeles-based jewelry and accessories brand rooted in the city's vibrant streetwear and festival culture. Cooper, who draws influence from her Indian heritage and the diverse cultural landscape of Los Angeles, began selling her handmade pieces on the Venice Beach Boardwalk. Today, the brand is recognized for its eclectic, bold designs that blend classic staples with avant-garde, cholita-inspired aesthetics. VidaKush offers a wide range of statement accessories, including layered gold chains, custom pearl chokers, body jewelry, and embellished frames.