Dutch e-commerce retailer known for its vast, affordable selection of private-label home and garden products.
ORIGIN
Netherlands
PRICE TIER
affordable
Founded in 2006 in Venlo, Netherlands, by entrepreneurs Gerjan den Hartog and Wouter Bakker, vidaXL began as a small eBay operation before scaling into a massive international e-commerce retailer. The brand operates on a high-volume, private-label model, offering an expansive catalog of over 90,000 products spanning home furniture, garden lounges, DIY hardware, and sporting goods. Designed to make everyday living accessible, vidaXL controls its entire supply chain—from production in third-party factories to global logistics—allowing it to pass significant cost savings directly to consumers.