videris

Founded in 2018 in New Zealand by Chloé Julian—a former lingerie designer for Stella McCartney and Savage X Fenty—Videris was born from a desire to merge technical support with holistic wellness. The brand challenges traditional lingerie norms by eliminating underwires and synthetic fabrics, instead focusing on everyday comfort and natural materials. Videris is defined by its signature soft-cup bras and breathable underwear, all crafted from sustainably sourced Tencel. This botanical fiber is chosen for its moisture-wicking properties and lower ecological footprint compared to conventional cotton. A unique pillar of the brand's identity is its integration of color psychology; each piece is dyed in specific hues intended to evoke distinct moods and intentions, encouraging a mindful approach to getting dressed. The entire production process is OEKO-TEX certified, ensuring garments are free from toxic dyes and harmful chemicals. Praised by consumers for its inclusive sizing and exceptional comfort, particularly among those seeking maternity or sensory-friendly options, Videris has cultivated a loyal following. By prioritizing ethical manufacturing in Sri Lanka and sustainable material choices, the brand positions itself as a thoughtful alternative in the intimate apparel market.