Premium K-beauty brand known for its artist-led heritage, "Skin Core" philosophy, and cult-favorite cleansing foam.
ORIGIN
South Korea
PRICE TIER
premium
Founded in 2004 by celebrated makeup artist Lee Kyung Min, Vidivici began as a professional-grade cosmetics line designed to bring backstage expertise to daily rituals. Now a flagship beauty brand under Shinsegae International, it has evolved into a premium K-beauty powerhouse known for its "Skin Core Beauty" philosophy—a concept that prioritizes the skin's natural health and radiance as the canvas for any look. The brand bridges the gap between high-performance skincare and luxury makeup, offering sophisticated formulations that feel weightless yet deliver professional results.