The in-house merchandise line from the historic Italian luxury retailer, reflecting a curated and contemporary style.
ORIGIN
Italy
PRICE TIER
premium
VIETTI MERCHANDISE is the official branded product line of VIETTI, a historic luxury fashion retailer founded in 1952. The story began in Arona, on the shores of Italy's Lake Maggiore, where the Vietti family established a boutique for fine leather goods and shoes. Over 70 years, it evolved from a family-run shop into a leading destination for high fashion in Northern Italy and Switzerland, recognized for its excellent service and curated selection. Today, the third generation of the family guides the business, which has expanded to eight physical stores and a global e-commerce site launched in 2016.